The Cost of Doing Nothing

  • How long do you think it would take for your customers or prospects to call your competition if they could not reach you?
  • Have you ever tried to calculate the cost of having your voice, data and/or Internet down for any period of time?
  • How unproductive are your users if they cannot access critical telecom services and the associated applications?

Facts and figures have been thrown out for years about the percentage organizations that suffer from downtime going out of business with X number of months.  And, the long term impact from a single outage cannot be measured often for months or even years.  But, it cannot be refuted that telecom outages cost your business money whether it is through lost sales, impacted customer relationships or lack of internal user productivity.

For many organizations, these calculations are nearly impossible.  One, because many have luckily never had significant outages.  Or two, these measurements can be rather complicated taking into account all the factors and long term costs of losing customers.  But, it can be said, as telecommunications services such as voice, data and Internet become more essential, the impact from outages can only grow in the upcoming years.

In order to circumvent the potential of losing money, many organizations have searched for methods to stabilize their network and search for resiliency options.  Business Continuity and Disaster Recovery Plans are a strategic solutions to mitigate the risk.  Other organizations have also turned to XaaS solutions to outsource vital applications and increase overall availability internally and externally.

However, these plans can be complicated as well.  And, prioritizing applications can be difficult knowing each has their value to your organization. Plus, there are so many vendors in the marketplace claiming to have the ideal solution for your specific requirements.  What is one to do to ensure their next steps provide the greatest overall value to their enterprise?  You technically have two options:

  1. Do nothing and just hope there are not any issues.
  2. Start to develop your Business Continuity Plan to protect your organization from the hiccups that can be expected with any technology.

Over the next few weeks, Orion Communications will be posting several articles targeted at Option #2.  These articles will include providing more reliable last mile connections between your location and your service providers; summarizing solutions that can be easily and cost effectively implemented to provide increased levels of protection against outages; and customer case studies showing many of the results of developing a solid Business Continuity Plan.  Stay tuned.

In the meantime, it might be valuable to start grasping at the potential cost of being down.  You might be surprised by the results.